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Marketing Glossary

Digianna’s Marketing Glossary offers a comprehensive collection of terms and concepts crucial for understanding modern marketing strategies. It serves as a valuable resource for those seeking clarity and insight in navigating the ever-evolving landscape of digital marketing.

AB testing

A/B Testing

A/B Testing, a method used in marketing and web development, compares two versions (A and B) of a ...
Bounce Rate

Bounce Rate

Bounce rate refers to the percentage of visitors who land on a website and leave without interacting with ...
Conversion Rate

Conversion Rate

Conversion rate measures the effectiveness of a website in turning visitors into customers or leads. What is a ...
Dofollow Link

DoFollow Link

Dofollow link refers to a type of link that tells search engines to follow it and add the ...
Earned Media

Earned Media

Earned media is the publicity that is obtained naturally rather than using owned or sponsored media. What is ...
Featured Snippet

Featured Snippet

A featured snippet is a brief answer shown at the top of Google's search results above the regular ...
Google Ads

Google Ads

Google Ads offers businesses unparalleled opportunities to connect with their target audience and achieve measurable results. What are ...