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Marketing Glossary

Digianna’s Marketing Glossary offers a comprehensive collection of terms and concepts crucial for understanding modern marketing strategies. It serves as a valuable resource for those seeking clarity and insight in navigating the ever-evolving landscape of digital marketing.

A/B Testing

A/B Testing, a method used in marketing and web development, compares two versions (A and B) of a ...

Bounce Rate

Bounce rate refers to the percentage of visitors who land on a website and leave without interacting with ...

Conversion Rate

Conversion rate measures the effectiveness of a website in turning visitors into customers or leads. What is a ...